Posted by christina

Here are my most recent posts

101: How to Write a Press Release

How to Write a Press Release in 30-minutes Most entrepreneurs don’t start out with a full public relations department. In fact, most entrepreneurs are their own public relations department in the beginning. They identify their company’s news, create a media contact list, and write and send press releases. This post focuses on how to write [...]

Posted by Christina Cornelius on Tuesday, March 22nd, 2011
Posted in 101
Tags: 101, Press Release

Ideas for Brainstorming Names for Your Company

While you could spend up to $80,000 to hire a firm to generate a name for your company, you can also rely on good old-fashioned, cost-effective brainstorming. But, how do you create the best name for your company without a branding specialist? One way to begin is to turn three simple, but powerful words into [...]

Posted by Christina Cornelius on Wednesday, March 2nd, 2011
Posted in INC Knowledge
Tags: Business Tips, Company Name

Tips for Writing a Business Plan

If you are getting ready to start a business, the process of writing a business plan will help you clarify your vision. The final product, too, will help you represent your business to potential advisors, investors, clients, and vendors. Below, I have compiled some resources to get you started. First, you want a mental map [...]

Posted by Christina Cornelius on Wednesday, March 31st, 2010
Posted in 101
Tags: Business Tips, Entrepreneur

The Gift of Dyslexia

While doing some research I came across a few interesting studies regarding dyslexia and entrepreneurs that I found to be very interesting. In 2004, a study by a research center based at Case Business School in the UK reported that 20% of British entrepreneurs identified themselves as dyslexic. (Whereas, only 4% of corporate managers in [...]

Posted by Christina Cornelius on Monday, November 30th, 2009
Posted in Books of Interest
Tags: Entrepreneur

Top Ten New Business-Related Words and Phrases

New words and phrases are always entertaining and they often are a sign of the times. Below, we have listed our favorites from the business & technology arena. We certainly are excited to add them to our vocabulary! Flexenomics – The economics of keeping ones spending and consuming flexible in an uncertain financial climate Instapreneur [...]

Posted by Christina Cornelius on Friday, October 2nd, 2009
Posted in Top Ten Lists
Tags: Top Ten List

Our Top Ten Phrases to Inspire a Collaborative Conversation

Running a business large or small requires keen communication and decision-making skills. Sometimes we know just what to say, how to say it and what must be done. In other cases, it is in your best interest to gather information and ideas from others. Below, we suggest our top ten diplomatic phrases to inspire a [...]

Posted by Christina Cornelius on Monday, September 21st, 2009
Posted in Top Ten Lists
Tags: Business Tips, Top Ten List

Negotiating 101: The Pitfall of Being Too Eager to Reach an Agreement

Recently, a friend and business-owner casually asked my advice about negotiating. Currently, she is in the midst of thinking through a strategy related to the sale of a piece of real estate. As we were talking, the question came up: Is establishing the lowest acceptable price an effective approach? In the well-known negotiating classic, Getting [...]

Posted by Christina Cornelius on Friday, May 22nd, 2009
Posted in 101, Books of Interest
Tags: Books, Negotiating

Craft Your Story: Technique # 2: Fun with Proust

I admit that fun and Marcel Proust, author of the several thousand page Modernist text Remembrance of Things Past are not always associated. However, the subject of this post, the Proust Questionnaire is surprisingly fun and it could be another way to generate the raw material to craft your story. Designed by the French author [...]

Posted by Christina Cornelius on Monday, April 6th, 2009
Posted in Your Story
Tags: Craft Your Story, Entrepreneur, Startup, Vision

Craft Your Story: Technique # 1

Sometimes it is hard to get started with a writing project. To generate the raw material to craft your story, a journalist would start by asking you a few engaging questions. I have found this technique works just as well, however, when you have to play the role of journalist AND story subject. For those [...]

Posted by Christina Cornelius on Monday, March 23rd, 2009
Posted in Your Story
Tags: Craft Your Story, Entrepreneurs, Startup

Tell Your Story

Is Story Making a Comeback? Whether I am weighing Dove versus Ivory or Cole Hahn versus Kenneth Cole, as a consumer, I tend to consider both facts and anecdotes. Truth be told, however, in recent years, facts, data, and logic have dominated persuasive communication. On the other hand, anecdote has played a supporting role. Recently [...]

Posted by Christina Cornelius on Wednesday, March 4th, 2009
Posted in Books of Interest, Your Story
Tags: Books, Entrepreneur, Marketing