Tag: Public Relations
Repeating History and Failing to Repeat History
The philosopher George Santayna is widely credited with the phrase, “Those who fail to study history are doomed to repeat it.” What he actually wrote was “Those who cannot remember the past are condemned to repeat it.” Either way, it means pretty much the same thing: learn from past mistakes. In the world of crisis [...]
Posted by George Merlis on Monday, September 13th, 2010Posted in Essays
Tags: Public Relations
101: Writing a Business Book…Why and How? Part 4
Whether a book is bought by an established publisher or self-published, the sales promotion chore falls on the shoulders of the author. As a matter of fact, any book proposal sent to a publisher without a comprehensive promotion campaign attached is likely to be rejected out of hand. If you have written your book solely [...]
Posted by George Merlis on Wednesday, July 14th, 2010Posted in 101
Tags: Books, Media, Public Relations
101: Writing a Business Book…Why and How? Part 3
A few months ago a feature film producer attending the Los Angeles Times Festival of Books happened by the stall of EC Printing, a firm that prints books for self-publishing authors. There the producer spotted a full-color book of illustrations that Go for Launch Productions of Glendale, AZ had self published to promote its feature [...]
Posted by George Merlis on Wednesday, July 7th, 2010Posted in 101
Tags: Books, Media, Public Relations
101: Writing a Business Book…Why and How? Part 2
In our series on writing a business book, let’s pick up where we left off last week. I wrote that there are two ways to get your book into print: sell it to a publisher or self-publish. This week, let’s explore finding a publisher. A publisher will pay you an advance against the book’s earnings, [...]
Posted by George Merlis on Wednesday, June 30th, 2010Posted in 101
Tags: Books, Public Relations, Writing
101: Writing a Business Book…Why and How?
If you are a business person with a lot of experience, fresh ideas and a desire to share your knowledge you may be thinking about writing a book. Over the next few weeks, I’ll address creating and publishing a business book. To put these entries together, I’m relying on my own experiences — as the [...]
Posted by George Merlis on Wednesday, June 23rd, 2010Posted in 101
Tags: Books, Public Relations, Writing
Apple Continues Down the Path of Secrecy
On May 6th we published A Critique of Apple’s PR Response To Steve Jobs’ Health Issues. It looks like we aren’t the only one talking about Apple‘s lack of transparency. The New York Times just published a great article on the same topic. Below is an excerpt: Apple is one of the world’s coolest companies. [...]
Posted by Carleigh Lowe on Thursday, June 25th, 2009Posted in Articles of Interest
Tags: Apple, Articles of Interest, Health of Steve Jobs, Public Relations
A Critique of Apple’s PR Response To Steve Jobs’ Health Issues
Let me start with full disclosure: This post is being written on a MacBook linked to a large Apple cinema display screen. The MacBook is the latest in a string of Apple computers I’ve owned over the last decade and a half. I also have an iPod and that little miracle, an iPhone. In fact, [...]
Posted by George Merlis on Wednesday, May 6th, 2009Posted in Essays
Tags: Apple, Health of Steve Jobs, Public Relations
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