Tag: News
Noteworthy and Quoteworthy Quotes from the Business World
Here is a collection of noteworthy quotes from recent business stories. I’ve collected mostly good quotes along with a few examples of not-so-good quotes. You would expect that media types to excel at soundbites and pull quotes, since it’s the grist for their daily mills. The Los Angeles Times ran a story on August 21 [...]
Posted by George Merlis on Tuesday, August 25th, 2009Posted in Quotes
Tags: Media, News, Quotes
Communicating in a Business Crisis: Part 2
Last time we asked whether or not your business needs a crisis communications plan. On the assumption you are reading this post because you answered “yes,” to the question, here are some tips for you and your spokespersons. Assign your spokesperson or spokespersons in advance: Often, when a crisis breaks, you see multiple personalities jostling [...]
Posted by George Merlis on Tuesday, August 18th, 2009Posted in 101
Tags: George Merlis, Media, Media Training, News
SBA Loans Moving Slow
In May we wrote a post announcing the Small Business Administration’s America Recovery Capital Loan Program. This program was supposed to provide up to $35,000 in relief for small businesses facing immediate financial hardship. Unfortunately, it seems that these loans are not moving as fast as one had hoped. The New York Times just published [...]
Posted by Carleigh Lowe on Friday, August 14th, 2009Posted in Articles of Interest
Tags: Articles of Interest, News, U.S. Small Business Administration
Noteworthy Quotes From Recent Business Stories
This week we’ll focus on several business news stories that earned extensive coverage in the media. We’ll look at some soundbites and quotes and judge them for effectiveness. Tarp or Trap? The biggest story is Treasury’s decision to allow some banks to repay $68 billion in TARP (Troubled Asset Relief Program) money. Reuters coverage included [...]
Posted by George Merlis on Thursday, June 11th, 2009Posted in Quotes
Tags: Media, News
The Weekly Media Trainer: Part 5
The Fundamentals: Bridging and Flagging The last two installments of media mastery fundamentals dealt with your interview agenda: how to create one and how to make it compelling to the journalist. First you have your ideas — the message points — and then you craft Grabbers that turn the ideas into soundbites or pull quotes. [...]
Posted by George Merlis on Thursday, April 16th, 2009Posted in 101
Tags: George Merlis, Media, Media Training, News
The Weekly Media Trainer: Part 4
Last week I wrote about formulating an agenda for an interview or news conference. I suggested that the best approach was to go into one of these sessions with a limited agenda of four, perhaps five major message points. Today, let’s focus on making those points quoteworthy. As a print reporter and, later, a television [...]
Posted by George Merlis on Thursday, April 9th, 2009Posted in 101
Tags: George Merlis, Media, Media Training, News
The Weekly Media Trainer: Part 3
Crafting Your Agenda “I like to know what I’m talking about before I speak.” — President Barack Obama in his March 24 prime time news conference. In my very first posting for the HBS blog, I outlined the five commandments of interviews. The first of those commandments was “Thou Shalt be Prepared.” Preparation consists of [...]
Posted by George Merlis on Thursday, April 2nd, 2009Posted in 101
Tags: George Merlis, Media, Media Training, News
The Weekly Media Trainer: Part 2
What Is News? Last week I explained how executives could make the media work for them and why they should consider media encounters, specifically interviews, as opportunities, rather than challenges. Also, I listed and described my Five Commandments of Interviews, the most fundamental rules for media mastery. A key element in that mastery is understanding [...]
Posted by George Merlis on Thursday, March 26th, 2009Posted in 101, Q&A
Tags: George Merlis, Media, Media Training, News
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