Tag: Media

Noteworthy and Quoteworthy Quotes from the Business World

Here is a collection of noteworthy quotes from recent business stories. I’ve collected mostly good quotes along with a few examples of not-so-good quotes. You would expect that media types to excel at soundbites and pull quotes, since it’s the grist for their daily mills. The Los Angeles Times ran a story on August 21 [...]

Posted by on Tuesday, August 25th, 2009
Posted in Quotes
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Communicating in a Business Crisis: Part 2

Last time we asked whether or not your business needs a crisis communications plan. On the assumption you are reading this post because you answered “yes,” to the question, here are some tips for you and your spokespersons. Assign your spokesperson or spokespersons in advance: Often, when a crisis breaks, you see multiple personalities jostling [...]

Posted by on Tuesday, August 18th, 2009
Posted in 101
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Communicating in a Business Crisis: Part I

Does every business need a crisis communications plan? No, but a surprising number of businesses — even small businesses — do need such a plan.  Crises vary in degree, intensity, and effect on the public. A company’s bankruptcy is a tragedy, one that  deeply affects employees, customers, and stockholders. It might even have a ripple [...]

Posted by on Wednesday, August 12th, 2009
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Media Training Basics

Radio I: Get Yourself on Call-In Shows Shortly before the 2008 election, a large financial services company asked me to come to a corporate retreat and give a speech to 100 or so of their counselors from around the country. My subject was: “How to Become the Go-To Guy for Your Local Media.” My first [...]

Posted by on Monday, July 20th, 2009
Posted in 101
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Noteworthy Quotes From Recent Business Stories

This week we’ll focus on several business news stories that earned extensive coverage in the media.  We’ll look at some soundbites and quotes and judge them for effectiveness. Tarp or Trap? The biggest story is Treasury’s decision to allow some banks to repay $68 billion in TARP (Troubled Asset Relief Program) money. Reuters coverage included [...]

Posted by on Thursday, June 11th, 2009
Posted in Quotes
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Breaking Into Jail: Foot-in-Mouth Quotes & Soundbites

Last week we posted some noteworthy soundbites and direct quotes from the media and analyzed why they were effective.  In addition, we added a few foot-in-mouth quotes and soundbites. The kind of statements that are mortifying when they appear in print or are broadcast widely. I call these breaking into jail quotes and it seems [...]

Posted by on Thursday, May 21st, 2009
Posted in Quotes
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Noteworthy, Quoteworthy and Foot-in-Mouth Statements

Want the media to use your agenda in their stories?  The key is expressing your message points during interviews and news conferences in extremely compelling language.  You want the reporter to think, “I gotta use that,” or “I couldn’t say that better myself.”  When those thoughts flitter through a reporter’s mind, it’s almost a guarantee [...]

Posted by on Thursday, May 14th, 2009
Posted in 101
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The Weekly Media Trainer: Part 6

The Fundamentals: The Good Answer Radio Stations Politicians often say there are no bad questions, only bad answers.  In other words, someone who is on his or her game can use any question to lead to their chosen answer; to take control of the interview situation. Last week I explained how to bridge from a [...]

Posted by on Thursday, April 23rd, 2009
Posted in 101
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The Weekly Media Trainer: Part 5

The Fundamentals: Bridging and Flagging The last two installments of media mastery fundamentals dealt with your interview agenda:  how to create one and how to make it compelling to the journalist.  First you have your ideas — the message points — and then you craft Grabbers that turn the ideas into soundbites or pull quotes. [...]

Posted by on Thursday, April 16th, 2009
Posted in 101
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The Weekly Media Trainer: Part 4

Last week I wrote about formulating an agenda for an interview or news conference.  I suggested that the best approach was to go into one of these sessions with a limited agenda of four, perhaps five major message points. Today, let’s focus on making those points quoteworthy. As a print reporter and, later, a television [...]

Posted by on Thursday, April 9th, 2009
Posted in 101
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