Tag: George Merlis
Breaking Into Jail: Foot-in-Mouth Quotes & Soundbites
Last week we posted some noteworthy soundbites and direct quotes from the media and analyzed why they were effective. In addition, we added a few foot-in-mouth quotes and soundbites. The kind of statements that are mortifying when they appear in print or are broadcast widely. I call these breaking into jail quotes and it seems [...]
Posted by George Merlis on Thursday, May 21st, 2009Posted in Quotes
Tags: George Merlis, Media, Quotes
Noteworthy, Quoteworthy and Foot-in-Mouth Statements
Want the media to use your agenda in their stories? The key is expressing your message points during interviews and news conferences in extremely compelling language. You want the reporter to think, “I gotta use that,” or “I couldn’t say that better myself.” When those thoughts flitter through a reporter’s mind, it’s almost a guarantee [...]
Posted by George Merlis on Thursday, May 14th, 2009Posted in 101
Tags: George Merlis, Media, Media Training, Quotes
The Weekly Media Trainer: Part 6
The Fundamentals: The Good Answer Radio Stations Politicians often say there are no bad questions, only bad answers. In other words, someone who is on his or her game can use any question to lead to their chosen answer; to take control of the interview situation. Last week I explained how to bridge from a [...]
Posted by George Merlis on Thursday, April 23rd, 2009Posted in 101
Tags: George Merlis, Media, Media Training
The Weekly Media Trainer: Part 5
The Fundamentals: Bridging and Flagging The last two installments of media mastery fundamentals dealt with your interview agenda: how to create one and how to make it compelling to the journalist. First you have your ideas — the message points — and then you craft Grabbers that turn the ideas into soundbites or pull quotes. [...]
Posted by George Merlis on Thursday, April 16th, 2009Posted in 101
Tags: George Merlis, Media, Media Training, News
The Weekly Media Trainer: Part 4
Last week I wrote about formulating an agenda for an interview or news conference. I suggested that the best approach was to go into one of these sessions with a limited agenda of four, perhaps five major message points. Today, let’s focus on making those points quoteworthy. As a print reporter and, later, a television [...]
Posted by George Merlis on Thursday, April 9th, 2009Posted in 101
Tags: George Merlis, Media, Media Training, News
The Weekly Media Trainer: Part 3
Crafting Your Agenda “I like to know what I’m talking about before I speak.” — President Barack Obama in his March 24 prime time news conference. In my very first posting for the HBS blog, I outlined the five commandments of interviews. The first of those commandments was “Thou Shalt be Prepared.” Preparation consists of [...]
Posted by George Merlis on Thursday, April 2nd, 2009Posted in 101
Tags: George Merlis, Media, Media Training, News
The Weekly Media Trainer: Part 2
What Is News? Last week I explained how executives could make the media work for them and why they should consider media encounters, specifically interviews, as opportunities, rather than challenges. Also, I listed and described my Five Commandments of Interviews, the most fundamental rules for media mastery. A key element in that mastery is understanding [...]
Posted by George Merlis on Thursday, March 26th, 2009Posted in 101, Q&A
Tags: George Merlis, Media, Media Training, News
The Weekly Media Trainer: Part 1
Today at The HBS Blog we are thrilled to introduce our first Guest Blogger, George Merlis, he is the President of Experience Media Consulting. This is the first post of his weekly series based on a keynote speech, media training workshops and his book, How to Master the Media. Welcome George! The stage is yours…….. [...]
Posted by George Merlis on Thursday, March 19th, 2009Posted in 101
Tags: Business Tips, Entrepreneurs, George Merlis, Media, Media Training
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