Tag: Essays
Why A Little Clean Up In Your Personal Life Can Be Good for Business
As Peter Arnell — the marketer behind major brands like Pepsi, Samsung and DKNY — puts it, “Work life and home life equal one life.” Who you are on-the-job bleeds into who you are after hours and vice versa. In his book, entitled SHIFT: How To Reinvent Your Business, Your Career, And Your Personal Brand [...]
Posted by Jamillah Warner on Monday, April 15th, 2013Posted in Essays
Tags: Essays
Launching New Ideas In A Time Strapped Small Business Environment
Your goal is to launch that new project no matter what. The best ideas, however, will never get off the ground without a plan to generate a few more hours in the work day. Short of overtime for every one on your team, there are a few alternative steps you can take. With these three [...]
Posted by Jamillah Warner on Monday, March 11th, 2013Posted in Essays
Tags: Essays, Small Business
Coping an Attitude
One of my interview rules — a rule so fundamental I call it a commandment — is: “Thou shalt not lie, evade, speculate nor cop an attitude.” Let me address the last of these — the one expressed in the least Biblical language: copping an attitude. There is little the media like more than knocking [...]
Posted by George Merlis on Monday, September 26th, 2011Posted in Essays
Tags: Essays, Media Training
Treat a Microphone Like a Gun
I’ve always found it particularly ironic — not to say downright hypocritical — that some try to teach children that honesty is the best policy by telling them a fib: George Washington chopped down a cherry tree and then ‘fessed up because he could not tell a lie. Somewhat less ironic is the teachable moment [...]
Posted by George Merlis on Monday, September 12th, 2011Posted in Essays
Tags: Essays, Media Training
Tough Media Questions II: Repeating Negatives
I recently read an article in the New York Times that contained a textbook case of how not to respond to a negative question. The story was about a large employer, which I’ll call “The Enterprise.” The Enterprise is encountering some rough weather including worsening conditions that has led it to some downsizing. The Enterprise’s [...]
Posted by George Merlis on Wednesday, August 31st, 2011Posted in Essays
Tags: Essays, Media Training
Tough Media Questions I: Shock and Awe Answers
In 1949, U.S. Air Force Captain Edward A, Murphy, came up with his famous Murphy’s Law, “Anything that can go wrong will.” With a nod in Captain Murphy’s direction, I have come up with my own law for media interviews: “Anyone unprepared for tough questions will get them.” Captain Murphy came up with his law [...]
Posted by George Merlis on Monday, August 29th, 2011Posted in Essays
Tags: Essays, Media Training
Visioning the Future
What really separates good companies from great ones? Sound business plans, effective execution, adequate capital, good products and services, loyal and committed employees are all key factors, but these critical elements follow and flow from exceptional leadership,. Visionary leadership is the starting point to building and establishing an exceptional organization. Let’s first clear up a [...]
Posted by Tom Caso on Wednesday, January 12th, 2011Posted in Essays
Tags: Essays
Can You Hear Me Now?
Whether it be in the marketplace, the home or at work, everyone loves to be listened to and taken seriously. Ironically, active listening brings attention to itself because it focuses all its energy on the one talking. Sounds like a bit of a contradiction, but true listening “speaks” concern, respect and a sincere desire to [...]
Posted by Tom Caso on Monday, October 25th, 2010Posted in Essays
Tags: Essays
- Categories
- Tags
- Authors
- Archives
