Tag: Book

Book Review: How to Castrate a Bull

Yes, the title sucked me in. You’ve got to admit it, though; How to Castrate a Bull is an eye-catching title for a business book. And yes, it does have a section about bull castration. The bland subtitle gives the intention of the book: Unexpected lessons on risk, growth, and success in business. Written by [...]

Posted by Jake Cornelius on Wednesday, July 22nd, 2009
Posted in Books of Interest
Tags: Book, Book review

Book Review: The Anatomy of Persuasion

Within the last few weeks, several friends and close acquaintances have had the misfortune of losing their jobs. All these guys happen to be in sales: software and automobiles. They are all really great guys and are all very good at making you comfortable with them; regular ‘Joe Six-pack’ kinda guys. As salesmen though, they [...]

Posted by Jake Cornelius on Friday, June 26th, 2009
Posted in Books of Interest
Tags: Book, Book review, Communication, Sales