Book Review: Panic

This current economic recession, just like the ones that have preceded it, have a lot of people asking who’s fault it is and why it happened. Blame has been placed on the mortgage companies, the banks, the federal government, deregulation, homeowners who overspent, Wall Street traders, etc. A really big-picture view of the whole thing is just that, in a free-market economy, booms and busts are just going to happen. They will happen due to any number of indeterminate, ephemeral and fluky reasons.  These unpredictable reasons then cause a run, which devalues a market and money, or the valuation of something in terms of money, is lost. It’s a two-stage process: the initial reason followed by the run. But it is the run that makes the market fall. Think of it like seeing a bear in the woods. The instinct is to run away, but if you do that he will definitely chase you and tear you to bits; but if you stay still, the bear might pass you by.

The causes, consequences and stories of market runs since the 1987 crash are the subject of Michael Lewis’ Panic: The Story of Modern Financial Insanity. Lewis is the author of Liar’s Poker, a story of his days at Salomon Brothers and a contributor to the New York Times Magazine, Bloomberg and Slate. Panic is an anthology of news reports, interviews, editorials and articles previously published in The New York Times, The Economist, The Wall Street Journal, Fortune, Bloomberg News and other media. The authors of these pieces include Lewis himself, Paul Krugman, Joseph Stiglitz, Jeffrey Sachs, Robert J. Shiller and even humorist Dave Barry. The book is divided into 4 parts: Black Monday 1987; the Southeast Asian and Russian currency crises; the dot-com bust; and the sub-prime mortgage collapse. Unfortunately, Panic’s chronology ends just at the time Bear Stearns was collapsing. Still, the content provided by the previous two decades makes fascinating reading.

Part one of anthology begins with a July 1987 Time article describing the “wild bull market,” and is followed by an excerpt from Lewis’ Liar’s Poker that describes the insanity he saw on October 19th, Black Monday, at Salomon Brothers. The look back to that time is enlightening. I had just graduated from high school the previous June, and although I didn’t pay much attention to the crash itself, I do recall how the times suddenly changed, especially the job market. Part three, the dot-com days, is still fresh in my memory though. Anything Internet was always going to be the greatest thing. A March 2000 Barron’s article, however, listed hundreds of companies that would soon go bust. One that was expected to fail almost immediately was Marketwatch.com, now owned by the Wall Street Journal. Salon.com was soon to follow, as was Amazon.com. CDNow.com looked healthy, though; it is now owned by Amazon. Investors tried, but the truth is that nobody can predict the future. The dot.com crash sorted it out though.

Lewis’ retrospective on runs is like watching a stampede from a helicopter. Panic gives us the benefit of hindsight about some of the rationalized absurdity that causes a market to go amok. The sell-offs that happen when a market falls are perfectly rational at the time because free-markets are not collective or communal and thus every participant must protect himself. As Panic demonstrates, this is the way of things. Sometimes it’s merely a correction, but sometimes, when we run from the bear, it’s a collapse.

This book is an interesting read especially in these times, when the whole world is wondering, is the panic over… or are we just building up to the big one?

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Book Review: Mass Affluence

I understand that these are tough economic times in general; that Americans are cutting back on spending and buying less expensive versions of consumables and staples. In general, we are forgoing the $5 toothpaste for the $3 stuff, and opting out of the GPS, sunroof and mud-flap package on our new cars. It’s quite a contrast from just five years ago when Paul Nunes and Brian Johnson wrote Mass Affluence: 7 New Rules of Marketing to Today’s Consumer. The $5 toothpaste that we all used, it was gateway product to get us all to go for $40 tooth-whitening stuff; the GPS that we had to have might have been only worth $300 to us, but to get it, we had to spend $1100 for a whole package. We got rid of our brooms and mops and replaced them with Swiffers. And when was the last time you saw a single-bladed safety razor? We may be trying to cut back on our cost of living, but in many cases, the products that fit an economical lifestyle have disappeared, like the $2 single-bladed razor, and our only option now is the $12 five-bladed razor and its $8 refills. And do they even make printed street maps anymore? Can we get by without built-in GPS? So how did this happen?

Nunes’ and Johnson’s research gives a clue: in one of their surveys they found that the majority of people would be willing to spend more for their purchases if they could find ones that better fit their needs. In fact 68% of people earning less than $50,000 made this claim and this rose to 87% for people making over $150,000. The point, according to the authors, is that companies were failing to innovate and thus were leaving money on the table. Some companies, like Proctor & Gamble and Gillette, found ways to get pick up some of that money with their teeth whiteners and five-bladed razors: they gave us stuff that we wanted and were willing to spend money on. The next question though, is whether or not these marketing practices will hold true in the post-9/2008 economy. My feeling is that they will.

Nunes’ and Johnson’s rules simply put in writing a few things that we have been experiencing for the past decade. We’ve gotten accustomed to the up-sell and the conveniences that come with it, whether that is the GPS or the disposable mop. Convenience, and the time savings that come with it, plus a certain essence of luxury in our consumables and services will continue to be attractive attributes. Beyond that, though are the other new rules: Nunes and Johnson recommend that companies market goods and services that are positioned to get more people to spend more not only consumables but lifestyle products. An example of this is the introduction of the $500 upgrade to first-class on a flight and paying 10 times the price for a lift ticket at some ski resorts just to be among the first in line for the fresh snow. Companies should also offer occasional use items and alternate use items. An example for these would include offering an urban bicycle, a mountain bike, and a road bike each so distinctive for their use that one wouldn’t mix uses. Another offering is to make your customers feel like investors in your company: these may be in the form of annual ‘dividends’ based on the amount of their purchases or some other reward points program.

There is another rule or two and a look into the future. Unfortunately it’s a future very different what are actually experiencing. Nevertheless, much of what Mass Affluence has to offer is a lot of good ideas that provide a base for what could be your next great idea.

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Book Review: The Strategy of Conflict

I get a kick out of seeing how people respond to various stressful circumstances. Not to be mean, mind you, but simply how they choose to confront a threat or a dilemma, or how they handle a tricky negotiation. Most people are rational and so there aren’t too many surprises. When rational meets irrational, or when irrational meets irrational, the ensuing conflict can be hilarious or horrifying. Most of the time though, it is just a matter of wondering who will do what next.

On a grand scale, this is known as the study of the conflict of strategy. It’s mathematical sister is game theory; the stuff that A Beautiful Mind‘s John Nash won the 1994 Nobel in Economics for his work. Conflict strategy is about human behavior, bargaining and negotiation. In 1960, Thomas C. Schelling wrote The Strategy of Conflict: the book that practically became a handbook for diplomats and was routinely prescribed as a textbook for Political Science majors. Schelling was the 2005 Nobel Laureate in Economics. Although this book was intended to theorize international politics during the Cold War, the principles are as true as ever, and by reducing the players down to an individual or group level, Schelling makes large concepts fairly easy to comprehend.

I bring this book to your attention for its thorough and thoughtful analysis of negotiation and bargaining. Schelling’s discussion about these is some of the most interesting theory reading I’ve ever done. Some of the scenarios include: How does one person make another person believe something? How does one convince someone else that they are not willing to pay more, or accept less, than stated? What are the costs of a stalemate? Might burning your bridges be in your best interest?  What strategic role can communication play when bargaining? Should I get somebody to negotiate for me? These scenarios are paraphrased just to give you the gist; they are rather complex, but well and intriguingly presented.

The last third of the book is directed more towards international politics and is a real playground for international relations junkies like myself. Some topics covered here are: Reciprocal Fear of Surprise Attack; Surprise Attack and Disarmament; Nuclear Weapons and Limited War. As large as these topics are, Schelling brings it down to a scale that is workable and applicable to many business situations. And that scalability, that ability to examine, analyze and disseminate the theory of the strategy of conflict are some of the major reasons that this book is so useful. The discussion of the theory provides for the analysis of both sides of a conflict and makes us aware that sometimes our greatest opponent may be ourselves.

If you got anything out of Sun Tzu’s Art of War, or Nicolo Machiavelli’s The Prince, you will come away from The Strategy of Conflict with a much deeper and thorough understanding of human behavior.

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Book Review: Small Giants

America is full of small businesses, businesses like mom & pop grocery stores, printers, clothing stores, photo studios, computer repair shops, and restaurants. Many of these businesses are their customers’ first choice when they shop because the customers know that those businesses always give their best. Those business owners also know how important their customers, and the repeat business and positive word-of-mouth advertising are to their success. Success will lead to growth of the business, which may have the unintended consequence of alienating those customers who made them so successful. Managing success and growth may be a business owner’s greatest challenge. How fourteen companies managed their success and growth is the subject of Bo Burlingham’s Small Giants: Companies That Choose to Be Great Instead of Big.

Burlingham, editor-at-large of Inc. Magazine, spoke with the heads of fourteen privately held companies for the book, some of them so famous that one would hardly guess that they are still privately held. He met with Fritz Maytag of San Francisco’s Anchor Brewing, Ani DiFranco of Buffalo’s Righteous Babe Records, and the founders of Ann Arbor’s Zingerman’s Community of Businesses, and Gary Anderson, co-founder of Clif Bar & Co. All of these multi-million dollar companies faced obstacles to growth at one time or another, but for them the answer was always found in putting quality before quantity. In many of the cases cited by Burlingham, growth was more of a problem than success. Company owners were often faced with the problem of diluting their product and reputation for the sake of meeting customer demand. They all chose to be the ultimate deciders of their fates.

I found this book to be quite inspiring. It encourages excellence in all that we do and reminds us that good relationships; whether personal or professional, with employees and customers are our greatest asset.

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Book Review: Longitude

I haven’t been on this planet for a very long time, but I’m astounded by the rate at which technology has advanced. My first ‘laptop’ weighed 23 lbs, my first mobile phone weighed about the same. In just the last 20 years they have become pocket sized, and 20 years before that, neither were even imaginable! Thinking about technology and history, I recently read Dava Sobel’s Longitude, a short, sweet tale of how man finally learned how to navigate the globe.

It’s common knowledge that Christopher Columbus ‘discovered’ America in his quest to find a shorter route to India. Looking at a map one can understand how he thought that was possible: Just sail west. Here’s the rub: Columbus didn’t really know where India was. At that time, only latitude–the east-west parallel lines that circle a globe–had been somewhat accurately measured using the sun. Lines of longitude, however, were a different story. The globe was easily subdivided into 360 degrees, it is a circle after all, but beyond that, one needed to know a baseline longitude and how far one was from that baseline. The sun was useful, but it too was moving east to west. Two methods for determining longitude finally came about in the mid-1700s: A lunar chart and a timekeeping device.

Royal observatories popped up all over Europe to map the moon and stars: Galileo, Isaac Newton, and Edmond Halley all worked on the astronomical (pun intended) challenge. Fringe discoveries included finding the speeds of sound and light, and the theory of gravity.

Meanwhile, Europe’s best clock makers worked on a timekeeping device. Clocks were standard all over the churches and city towers of Europe, but they were way too big to put on a ship; and more importantly, needed constant attention to maintain accuracy. This was impossible to do on a moving ship at sea. Within just a few years of England’s Parliament announcing a £20,000 award for the method or device that solved the longitude problem, an Englishman named John Harrison came up with a clock to be used aboard ships.

Harrison’s creation was unique and might have proven successful, had it been tested by Parliament’s Board of Longitude. In fact, unlike most clocks at the time that were often 5 seconds to 10 minutes off over 24 hours, his clock was off less than one second! He felt he could do better, though. So, he made an even better clock. Again, he didn’t put it to the board. He built another better clock. Almost 40 years had passed and in this time, the moon and stars were nearly completely mapped. His device might have proven superfluous. But, two years later, he built his coup de grace: a much smaller, more portable clock that he finally put forth to be tested. However, his clock would now be tested against the lunar maps, and if that weren’t enough, the very man who created the lunar maps would test the clock!

I’m not going to tell you the end of the story, not exactly anyway. I want to bring your attention to two important morals of the story, though: The first is that excellence can be the enemy of good enough; the second is that following your own convictions will bring you your own rewards. Harrison’s first attempt probably would have won him the prize, hands down. But he had to keep tinkering with it and that set him back while his competitors caught up. He knew he was on the right track, he stuck to his conviction, and thanks in part to his perseverance and genius, our world is accurately mapped, and we have great watches to boot!

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