Tag: Book review
Book Review: The Ultimate Sales Machine
On my way to a much needed vacation I thought I would do a little reading on the plane. As a Sales Executive at Harvard Business Services I have had the book The Ultimate Sales Machine by Chet Holmes sitting on my desk for months but I have not found the time to read it. [...]
Posted by Michael Bell on Monday, March 1st, 2010Posted in Books of Interest
Tags: Book review
Book Review: Hey Whipple, Squeeze this
The August 2nd episode of BBC’s popular automotive show “Top Gear” included a segment in which two of the show’s hosts were assigned the job of creating an advertisement for a new car. Hilarious mayhem ensued. The car they had to create the ad for was the new VW Scirocco TDI, a diesel version of [...]
Posted by Jake Cornelius on Thursday, August 13th, 2009Posted in Books of Interest
Tags: Advertisement, Book review, Books
Book Review: How to Castrate a Bull
Yes, the title sucked me in. You’ve got to admit it, though; How to Castrate a Bull is an eye-catching title for a business book. And yes, it does have a section about bull castration. The bland subtitle gives the intention of the book: Unexpected lessons on risk, growth, and success in business. Written by [...]
Posted by Jake Cornelius on Wednesday, July 22nd, 2009Posted in Books of Interest
Tags: Book, Book review
Book Review: Money: Whence it Came, Where it Went
Recently I noticed that something like a hierarchy of Western currencies has developed. These are the Swiss franc at about ¢80, the US Dollar, the Euro at $1.35, and the British Pound at $1.55 or so. Those are where they are at today. Not long ago the Dollar was about equal to the Euro, and [...]
Posted by Jake Cornelius on Tuesday, July 7th, 2009Posted in Books of Interest
Tags: Book review, Money
Book Review: The Anatomy of Persuasion
Within the last few weeks, several friends and close acquaintances have had the misfortune of losing their jobs. All these guys happen to be in sales: software and automobiles. They are all really great guys and are all very good at making you comfortable with them; regular ‘Joe Six-pack’ kinda guys. As salesmen though, they [...]
Posted by Jake Cornelius on Friday, June 26th, 2009Posted in Books of Interest
Tags: Book, Book review, Communication, Sales
Book Review: Panic
This current economic recession, just like the ones that have preceded it, have a lot of people asking who’s fault it is and why it happened. Blame has been placed on the mortgage companies, the banks, the federal government, deregulation, homeowners who overspent, Wall Street traders, etc. A really big-picture view of the whole thing [...]
Posted by Jake Cornelius on Wednesday, June 10th, 2009Posted in Books of Interest
Tags: Book review
Book Review: Mass Affluence
I understand that these are tough economic times in general; that Americans are cutting back on spending and buying less expensive versions of consumables and staples. In general, we are forgoing the $5 toothpaste for the $3 stuff, and opting out of the GPS, sunroof and mud-flap package on our new cars. It’s quite a [...]
Posted by Jake Cornelius on Wednesday, May 27th, 2009Posted in Books of Interest
Tags: Book review, Marketing
Book Review: The Strategy of Conflict
I get a kick out of seeing how people respond to various stressful circumstances. Not to be mean, mind you, but simply how they choose to confront a threat or a dilemma, or how they handle a tricky negotiation. Most people are rational and so there aren’t too many surprises. When rational meets irrational, or [...]
Posted by Jake Cornelius on Monday, May 11th, 2009Posted in Books of Interest
Tags: Book review
Book Review: Small Giants
America is full of small businesses, businesses like mom & pop grocery stores, printers, clothing stores, photo studios, computer repair shops, and restaurants. Many of these businesses are their customers’ first choice when they shop because the customers know that those businesses always give their best. Those business owners also know how important their customers, [...]
Posted by Jake Cornelius on Monday, April 27th, 2009Posted in Books of Interest
Tags: Book review, Entrepreneurs, Small Business
Book Review: Longitude
I haven’t been on this planet for a very long time, but I’m astounded by the rate at which technology has advanced. My first ‘laptop’ weighed 23 lbs, my first mobile phone weighed about the same. In just the last 20 years they have become pocket sized, and 20 years before that, neither were even [...]
Posted by Jake Cornelius on Friday, April 10th, 2009Posted in Books of Interest
Tags: Book review, History, Learn
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