Entrepreneurs Share Their Story
Filed Under: Articles of Interest, Your Story
Tags: Articles of Interest, Craft Your Story
I found the post below on the Open Forum Blog by Laurel Delaney to be quite inspirational, and I think you will too. Hearing entrepreneurs’ stories is definitely one of our favorite things at Harvard Business Services. Share YOUR STORY with us by emailing it to Carleigh@delawareinc.com.
Lots of entrepreneurs get off to a rocky or humbling beginning yet go on to become wildly successful. Here’s a glimpse at five who, despite their early challenges, managed to make their own way in life. We can learn from their endeavors and find opportunities in the unlikeliest places.
1. Start a juice stand. As a young boy growing up in Honolulu, Hawaii, Steve Case demonstrated his undying entrepreneurial spirit by starting a juice stand with his brother using limes grown in their backyard. He and his brother Daniel went on to share a paper route, sell seeds and magazine subscriptions and start a company they called Case Enterprises.
Case eventually worked for Procter & Gamble and while traveling, tinkered with the personal computer, which back then was considered a novelty device. He became intrigued with the possibilities of the online world.
His brother Daniel, who had become an investment banker, introduced him to the directors of Control Video, a struggling computer game company. They offered Case a job as a marketing assistant on the spot, and he took it so he could pursue his vision of an interactive world of computer-based communication and entertainment.
In 1989, Case created his own branded online service named America Online. Quantum Computer Services, a company Case had founded and was running, changed its name to America Online, Inc. in 1991.
Case now devotes much of his time and energy to philanthropic activities. (Sources: http://en.wikipedia.org/wiki/Steve_Case; http://tinyurl.com/c3oqcc)
2. Read aloud and perform recitations. Born in Kosciusko, Mississippi, Oprah Winfrey was reared by her grandmother on a farm where, at the age of 3, she started building the foundation for her broadcasting career by learning to read aloud and perform recitations. From age 6 to 13, she lived in Milwaukee with her mother. After suffering abuse and molestation, she ran away and was sent to a juvenile detention home at the age of 13, only to be denied admission because all the beds were filled. As a last desperate measure, she was sent to Nashville to live under her father’s strict discipline.
At 17, Winfrey’s broadcasting career began. She was hired by WVOL radio in Nashville, and two short years later signed on with WTVF-TV in Nashville as a reporter and anchor.
She headed for Chicago in January 1984 to host WLS-TV’s “AM Chicago,” a near hopeless local talk show. In less than a year, she turned “AM Chicago” into the most popular show in town. The format was soon expanded to one hour, and in 1985 it was renamed “The Oprah Winfrey Show.”
When Forbes magazine published its list of America’s billionaires for 2003, it revealed that Winfrey was the first African-American woman to become a billionaire. (Sources: http://en.wikipedia.org/wiki/Oprah_Winfrey; http://tinyurl.com/c4syeu, and http://tinyurl.com/c3m23f)
3. Develop an independent streak. At nine months, Larry Ellison contracted pneumonia, and his unmarried 19-year-old mother living in New York gave him up to her aunt and uncle in Chicago. Until he was 12 years old he did not know he was adopted. As a boy, Ellison showed an independent streak and often clashed with his adoptive father. From an early age, he showed a strong aptitude for math and science.
During the final exams in his second year in college, Ellison’s adoptive mother died, and he dropped out of school. He enrolled at the University of Chicago the following fall, but dropped out again after the first semester. His adoptive father was now convinced that Ellison would never make anything of himself, but the seemingly aimless young man had already learned the elements of computer programming in Chicago. He took this skill with him to Berkeley, California, arriving with just enough money for fast food and a few tanks of gas.
For the next eight years, Ellison bounced from job to job, working as a technician for Fireman’s Fund and Wells Fargo bank. As a programmer at Ampex, he helped build the first IBM-compatible mainframe system.
In 1977, Ellison and two of his Ampex colleagues founded their own company, Software Development Labs. They went on to win a two-year contract to build a relational database management system (RDBMS) for the CIA. The project’s code name: Oracle.
They finished the project a year ahead of schedule and used the extra time to develop their system for commercial applications. They named their commercial RDBMS Oracle as well. In 1980, Ellison’s company had only eight employees, and revenues were less than $1 million, but the following year, IBM itself adopted Oracle for its mainframe systems, and Oracle’s sales doubled every year for the next seven years.
The million-dollar company grew into a billion-dollar company. Ellison renamed the company Oracle Corporation, for its best-selling product. Oracle went public in 1986, raising $31.5 million with its initial public offering. (Sources: http://en.wikipedia.org/wiki/Larry_Ellison; http://tinyurl.com/cdn5hj)
4. Backpack through India. Steve Jobs was born in San Francisco to Joanne Carole Schieble and Abdulfattah John Jandali and adopted by Paul and Clara Jobs. He spent his childhood in the South Bay area, a region that would later become known as Silicon Valley. During high school, Jobs held a summer job at the Hewlett-Packard Company in Palo Alto before attending college. His original association with Steven Wozniak began as a result of attending lectures and working at HP.
Although he attended Reed College in Portland, Oregon, Jobs never graduated, having spent only about six months at college. He returned to California in 1974 and began attending meetings of the Homebrew Computer Club with his friend Wozniak. At the same time he took a job at Atari to save money for a spiritual retreat to India. While working there he discovered that a popular whistle recreated the tones needed to make long distance phone calls with AT&T. Jobs convinced Wozniak to go into business with him to make blue boxes and sell them to people desiring to make free long distance phone calls.
Jobs ended up backpacking through India but returned to work with Atari. He continued to work with Wozniak on other projects and finally convinced him to market a computer Wozniak had built for himself. On April 1, 1976, Apple Inc. was born.
Jobs has grown Apple from a company bordering on bankruptcy in the 1990s to a very successful company today. He has helped establish the new electronic divisions and personally helped create the iPod, iPhone, and other personal devices. (Sources: http://en.wikipedia.org/wiki/Steve_Jobs; http://tinyurl.com/csolhj)
5. Sell sketches to neighbors. Walt Disney was raised on a farm near Marceline, Missouri, and became interested in drawing at an early age, selling his first sketches to neighbors when he was only 7 years old.
In 1918, Disney attempted to enlist for military service. Rejected because he was only 16 years old, Disney joined the Red Cross and was sent overseas, where he spent a year driving an ambulance and chauffeuring Red Cross officials. His ambulance was covered, not with stock camouflage, but with drawings and cartoons.
After the war, Disney returned to Kansas City, where he began his career as an advertising cartoonist. In 1920, he created and marketed his first original animated cartoons, and later perfected a new method for combining live-action and animation.
In 1923, Disney left Kansas City for Hollywood with nothing but a few drawing materials, less than $50 in his pocket and a completed animated and live-action film. His brother, Roy Disney, was already in California, with an immense amount of support and $250. Combining their resources, they borrowed an additional $500, and constructed a camera stand in their uncle’s garage. Soon, they received an order from New York for the first “Alice Comedy” feature. The brothers began their production operation in the back of a Hollywood real estate office two blocks away.
Mickey Mouse was created in 1928 with his first sound screen debut in “Steamboat Willie,” the world’s first fully-synchronized sound cartoon. In 1940 construction was completed on the Burbank Studio, and in 1955 the Disneyland Park opened. (Sources: http://en.wikipedia.org/wiki/Walt_Disney; http://tinyurl.com/dhobdb)
What lessons can you learn from these global entrepreneurial icons who changed the face of American culture? In going after a dream, exercise unbridled enthusiasm until you achieve it. So do something unusual to manifest your own latent entrepreneurial capabilities: start a juice stand, backpack to India or sell a sketch to a neighbor. You never know where it will lead.
Comments (1)Craft Your Story: Technique # 2: Fun with Proust
Filed Under: Your Story
Tags: Craft Your Story, Entrepreneur, Startup, Vision
I admit that fun and Marcel Proust, author of the several thousand page Modernist text Remembrance of Things Past are not always associated. However, the subject of this post, the Proust Questionnaire is surprisingly fun and it could be another way to generate the raw material to craft your story.
Designed by the French author in the late 1800s to amuse himself and his friends, the Proust Questionnaire is widely used as a method of inquiry, most famously, perhaps, on the television show, The Actor’s Studio. In any case, the Proust Questionnaire has been subject to numerous adaptations the most recent of which is for the HBS Community: The Proust Questionnaire for Entrepreneurs.
Like a more traditional interview, the Proust Questionnaire is a useful method for writers and conversationalists, alike. If you are interested in having your answers published on The HBS Blog email your completed questionnaire to our managing editor, carleigh@delawareinc.com.
The Proust Questionnaire for Entrepreneurs :
Your name:
Name of your business:
Your background:
Your chief characteristic:
Your regular reads:
Clients, customers, constituents:
How long have you been in business?
Where do you do business?
Your concrete inspiration:
Your big dreams:
Your first success:
The status of your business:
The future of your business:
Your greatest challenge in business:
Business pet peeve:
Your favorite entrepreneurs, pioneers, mavericks, artists, and heros from real life and history:
The greatest rewards of your entrepreneurship:
Your idea of happiness in business:
Your present state of mind:
Your business advise:
Your favorite motto:
Your favorite business book:
Your one sentence business story:
Below is My Story crafted using The Proust Questionnaire for Entrepreneurs, we can not wait to read yours!
Your name: Christina Cornelius
Name of your business: The Writing Studio, LLC
Your background: BA in English from Emory University
Your chief characteristic: observant
Your regular reads: McSweeney’s, The New York Times, Oprah Magazine
Clients, customers, constituents: Entrepreneurs, Speech Writers, Resume Writers
How long have you been in business? Seven Years
Where do you do business? Lugano, Switzerland, but I work with people from Delaware to Dubai
Your concrete Inspiration: To be honest, not to give it away…
Your big dreams: To own some seriously awesome intellectual property and to contribute to others’ success stories by helping them communicate through writing, public speaking, blogging, or any other viable form of communication. (I haven’t worked with anyone on a text message yet, but I know it will happen.)
Your first success: Technically, getting a Writing Studio email account.
The status of your business: It is now a great platform from which I can offer my natural talents to those who are writing something and want feedback, a co-writer, or a personal editor!
The future of your business: Ummm. See my favorite motto!
Your greatest challenge in business: Delegating.
Business pet peeve: Interns who fall asleep at their desk, or send me emails where ‘ you’ is spelled ‘u’
Your favorite entrepreneurs, pioneers, mavericks, artists, and heros from real life and history: Oprah Winfrey, Martin Luther King, Jr., Louise Bourgeois
Your greatest rewards: Being able to help my clients clarify and communicate, and make sure they have fun doing it and so do I!
Your idea of happiness: Open windows, warm bread with butter, hot tea, my family around and about and some reading and writing to follow (so, a continental breakfast on a Sunday in May with the tribe, apparently, followed by as Kurt Vonnegut once said, ‘showing off in private’)
Your present state of mind: Relaxed and enthusiastic
Your advise: Ask yourself what you naturally contribute and do what you are.
Your favorite motto: Proceed as the way opens.
Your favorite business book: Daniel Pink’s A Whole New Mind and The Power of Full Engagement by Jim Loehr and Tony Schwartz. Putting the two together confirms my worldview: apply your energy towards what matters most plus think creatively.
Your business story in one sentence: One sunny, smoggy, sweltering Saturday Morning, in Atlanta, Georgia, I coached a high school friend, an artist and entrepreneur, as she edited her resume, and it was fun and easy for me, but daunting and difficult for her and I decided I needed to create a professional space from which I could offer my talents and skills to those who need them, so I incorporated The Writing Studio, LLC.
Craft Your Story: Technique # 1
Filed Under: Your Story
Tags: Craft Your Story, Entrepreneurs, Startup
Sometimes it is hard to get started with a writing project. To generate the raw material to craft your story, a journalist would start by asking you a few engaging questions. I have found this technique works just as well, however, when you have to play the role of journalist AND story subject. For those of you who enjoy writing, the questions below can serve as a point of departure. If you are more at ease in conversation, these questions can be posed to you, by you, or by another.
1. Where were you and when did you come up with the idea for your business?
2. What inspired you to take the leap and start your business?
3. Can you talk a little bit about what you needed to start-up, whether equipment, training, or seed money? How did you secure those things and get what the business needed to get started?
4. What was your first concrete step in starting your business?
5. Share with the Harvard Community a situation that turned out to be one of your greatest challenges as a business owner? How did you handle it?
6. Can you talk a little bit about specific things that you have done in order to survive in business during economic downturns, recessions, and otherwise tough times?
7. What would you say is one of your biggest pet peeves as a business owner? How do you cope with it? What do you find most challenging about running a business?
8. What do you find is the most rewarding aspect of owning your own business?
9. If you could offer a piece of advise for those out there who are just starting out or thinking of starting a small business, what would it be?
10. What are you up to now? What are you looking forward to?
I hope you find these questions helpful to get the juices flowing. If you want to share Your Story on The HBS Blog, we would love to hear it. Please submit it to our Managing Editor, Carleigh@delawareinc.com.
Comments (0)Tell Your Story
Filed Under: Books of Interest, Your Story
Tags: Books, Entrepreneur, Marketing
Is Story Making a Comeback?
Whether I am weighing Dove versus Ivory or Cole Hahn versus Kenneth Cole, as a consumer, I tend to consider both facts and anecdotes. Truth be told, however, in recent years, facts, data, and logic have dominated persuasive communication. On the other hand, anecdote has played a supporting role. Recently though, anecdote or what the English major in me wants to call narrative is making a comeback.
Daniel H. Pink, author of buzz-making business book, A Whole New Mind: Why Right-Brainers Will Rule the Future, calls this neither anecdote nor narrative, but rather story and cites it as one of the six key business aptitudes that will make or break success in the next twenty years. “When our lives are brimming with information and data,” he writes, “it’s not enough to marshal an effective argument.” Story, he predicts is soon to become “the essence of persuasion…”
To show us how story works in business, he gives an example. Rushed, selecting wine, one evening for a dinner party, Pink says he honed in on three inexpensive reds, all $9 to $10. Two of the brands attempted to woo prospective customers with what Pink noted as ‘fancy wine adjectives.’ The third wine label was different because it told a story. It read:
The idea for this wine comes from two brothers, Erik and Alex Bartholomaus. They want to sell a great wine, sourced by Alex, labeled with Erik’s art, in a non-serious way for a good cause. Their goal is to pay homage to their late mother….Alex and Erik will donate 50 cents from the sale of each bottle to Hospice of Northern Virginia and/or various cancer research funds in the name of Liliana S. Bartholomaus.
Needless to say, Pink bought the third wine for his dinner party.
There may be better examples out there of how story can be persuasive in a way that a straight description of your product cannot. However, I think Pink’s anecdote does underline three significant points:
- Story can differentiate a product from others
- Story contextualizes a product
- Story delivers information with emotional impact, in a way that a straight description of your product cannot
This seemingly straightforward idea, that story is a critical business aptitude, rings true to me and it affirms a belief on which I built my business.
I became an entrepreneur in 2002, when I incorporated The Writing Studio, LLC with Harvard Business Services, Inc. The Writing Studio’s clients are entrepreneurs and I help them to write business plans, grant proposals, marketing materials, and web copy. I have seen first- hand how an entrepreneur can engage others in their success by telling a memorable story about how they began or how they overcame an obstacle.
There is the story of two women who met for the first time as they waited, one in front of the other, in the unemployment line, and who started their video editing business the next day. I will never forget the story of the contractor and landscaper, not even nineteen years old, who doubled business one dreary winter by advertising through Christmas lights on his office rooftop. And I love the one about a young couple, expecting their second child, who changed their home phone into a 1-800 number and their kitchen into the headquarters of a budding service company.
In my experience, every entrepreneur’s story is inspiring and has the potential to become a powerful force in their success.
When Managing Editor, Carleigh Lowe announced the launch of Harvard Business Services’ first-ever blog—a virtual resource center and a place to share real stories, I knew I wanted to participate.
So today, I have become a blogger.
And I would like to make this, my first post, a call to my fellow business owners—a call that is two-fold. First, I want to encourage you to make this virtual place, a place where you find inspiration and motivation in the stories of others. Second, it is a call to craft your story, if you haven’t already, and to share it with us, and to integrate it into your communication with clients and colleagues.
Our stories play a lead role in our success. Craft yours, Share yours. Let’s try this together and see what it yields.
We want to share the story of your business on The HBS Blog! If you are interested please submit by emailing YOUR STORY in 1000 words or less to our Managing Editor, Carleigh@delawareinc.com.
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