Books of Interest

The Unconventional Guide to Working for Yourself

The Unconventional Guide to Working for Yourself by Chris Guillebeau offers a range of materials to help you create your own freedom through a small business. If you are interested in escaping conventional working life and starting your own business then this is a great resource for you. Chris Guillbeau is quite the guru on [...]

Posted by Carleigh Lowe on Monday, August 17th, 2009
Posted in Books of Interest, Videos of Interest
Tags: Business Tips, Entrepreneurs, Small Business

Book Review: Hey Whipple, Squeeze this

The August 2nd episode of BBC’s popular automotive show “Top Gear” included a segment in which two of the show’s hosts were assigned the job of creating an advertisement for a new car. Hilarious mayhem ensued. The car they had to create the ad for was the new VW Scirocco TDI, a diesel version of [...]

Posted by Jake Cornelius on Thursday, August 13th, 2009
Posted in Books of Interest
Tags: Advertisement, Book review, Books

Book Review: How to Castrate a Bull

Yes, the title sucked me in. You’ve got to admit it, though; How to Castrate a Bull is an eye-catching title for a business book. And yes, it does have a section about bull castration. The bland subtitle gives the intention of the book: Unexpected lessons on risk, growth, and success in business. Written by [...]

Posted by Jake Cornelius on Wednesday, July 22nd, 2009
Posted in Books of Interest
Tags: Book, Book review

Book Review: Money: Whence it Came, Where it Went

Recently I noticed that something like a hierarchy of Western currencies has developed. These are the Swiss franc at about ¢80, the US Dollar, the Euro at $1.35, and the British Pound at $1.55 or so. Those are where they are at today. Not long ago the Dollar was about equal to the Euro, and [...]

Posted by Jake Cornelius on Tuesday, July 7th, 2009
Posted in Books of Interest
Tags: Book review, Money

Book Review: The Anatomy of Persuasion

Within the last few weeks, several friends and close acquaintances have had the misfortune of losing their jobs. All these guys happen to be in sales: software and automobiles. They are all really great guys and are all very good at making you comfortable with them; regular ‘Joe Six-pack’ kinda guys. As salesmen though, they [...]

Posted by Jake Cornelius on Friday, June 26th, 2009
Posted in Books of Interest
Tags: Book, Book review, Communication, Sales

Book Review: Panic

This current economic recession, just like the ones that have preceded it, have a lot of people asking who’s fault it is and why it happened. Blame has been placed on the mortgage companies, the banks, the federal government, deregulation, homeowners who overspent, Wall Street traders, etc. A really big-picture view of the whole thing [...]

Posted by Jake Cornelius on Wednesday, June 10th, 2009
Posted in Books of Interest
Tags: Book review

The Innovation Zone

Check out this great video on innovation created for the recently published book The Innovation Zone: How Great Companies Re-Innovate for Amazing Success by Thomas M. Koulopoulos. I found the book to be very helpful, the writing is engaging and there are many takeaway lessons showcased in lists and charts to teach you how to [...]

Posted by Carleigh Lowe on Friday, June 5th, 2009
Posted in Books of Interest, Videos of Interest
Tags: Books, Videos of Interest

Book Review: Mass Affluence

I understand that these are tough economic times in general; that Americans are cutting back on spending and buying less expensive versions of consumables and staples. In general, we are forgoing the $5 toothpaste for the $3 stuff, and opting out of the GPS, sunroof and mud-flap package on our new cars. It’s quite a [...]

Posted by Jake Cornelius on Wednesday, May 27th, 2009
Posted in Books of Interest
Tags: Book review, Marketing

Negotiating 101: The Pitfall of Being Too Eager to Reach an Agreement

Recently, a friend and business-owner casually asked my advice about negotiating. Currently, she is in the midst of thinking through a strategy related to the sale of a piece of real estate. As we were talking, the question came up: Is establishing the lowest acceptable price an effective approach? In the well-known negotiating classic, Getting [...]

Posted by Christina Cornelius on Friday, May 22nd, 2009
Posted in 101, Books of Interest
Tags: Books, Negotiating

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