101
101: Web Strategy
We all know that an effective web site is crucial to the success of just about any small business and that increasing traffic to your site can be a primary source of new revenue. But how many of us have taken the time to understand and analyze what is working about our web strategy, and [...]
Posted by Gregg Schoenberg on Monday, May 13th, 2013Posted in 101
Tags: 101, Marketing
What You Need to Form a Delaware LLC
So you are ready to form a Delaware LLC. You have decided that Delaware has the strongest corporate law structure to protect your business. Now what? Often, clients will contact Harvard Business Services Inc. asking what they need to form a Delaware LLC. The answer sometimes seems too simple for a lot of clients. We [...]
Posted by Devin Scott on Tuesday, April 30th, 2013Posted in 101, Delaware, Limited Liability Company
Tags: 101, Delaware, Limited Liability Company
Five Types of Emails Customers Want From You
With the buzz of social media all around us, email marketing can feel rather old school. I mean we have options, multiple ways to connect with our audience. We can: pin this tweet that connect with friends and fans on Facebook reach out to colleagues on LinkedIn give your favorite content a +1 on Google [...]
Posted by Jamillah Warner on Monday, April 29th, 2013Posted in 101
Tags: 101, Marketing
101: Financial Leverage
In a recent post we demonstrated that increasing a firm’s operating leverage, by replacing variable costs with fixed costs, could lead to greater profits; but that it also increased the firm’s risk level. This week, as promised, we’ll take a look at financial leverage and see how the mix of debt and equity financing affects [...]
Posted by Gregg Schoenberg on Monday, March 25th, 2013Posted in 101, Finance and Economics
Tags: 101, Finance and Economics
101: Operating Leverage
In our recent posts on breakeven analysis and capital structure we touched upon a very important concept that all business owners should understand: leverage. Employing fixed costs rather than variable costs increases a firm’s operating leverage, while issuing debt rather than equity increases financial leverage. Both types of leverage can lead to greater profits, but [...]
Posted by Gregg Schoenberg on Monday, March 18th, 2013Posted in 101, Finance and Economics
Tags: 101, Finance and Economics
101: Capital Structuring
A few months ago we ran a series of articles on HBS about various methods of raising capital for your business, from friends and family to angel investors, venture capitalists and crowd-funders. But no matter where you wind up raising your capital it will come in one of two forms: debt or equity. The choices [...]
Posted by Gregg Schoenberg on Tuesday, March 12th, 2013Posted in 101, Finance and Economics
Tags: 101, Finance and Economics
101: Using Ad Retargeting to Convert Prospects
If you invest in online advertising for your business, you’re probably already familiar with pay-per-click (PPC) keyword ads and traditional banner ads. But you may not have tried a newer form of online advertisement that could give a big boost to your marketing efforts: ad retargeting. What is ad retargeting? Ad retargeting is a way [...]
Posted by Kathryn Hawkins on Tuesday, February 5th, 2013Posted in 101
Tags: 101
101: Capital Budgeting
How do you as an entrepreneur decide whether or not to make big financial investments such as expanding your operations or upgrading your infrastructure? Do you rely on your business acumen and gut instincts, or perhaps consult with a trusted mentor? While these strategies may work if you’ve really got the Midas touch, you’ll probably [...]
Posted by Gregg Schoenberg on Monday, February 4th, 2013Posted in 101, Finance and Economics
Tags: 101, Finance and Economics
101: Forecasting
As a business owner you probably spend a great deal of time trying to figure out how to grow your business by increasing sales. But are you also taking the time to analyze how an increase in sales would affect your financing needs? If not, then you may be setting yourself up for a nasty [...]
Posted by Gregg Schoenberg on Monday, January 28th, 2013Posted in 101, Finance and Economics
Tags: 101, Finance and Economics
101: The Benefits of the Company Kit
Often, when clients call in inquiring about forming an LLC or a Corporation in Delaware they are unsure of which formation package they should purchase and what the benefits of the extra features are. In sales, extra features are often used to entice the customer to purchase the more expensive option. In many instances you [...]
Posted by Frannie Esparza on Monday, December 10th, 2012Posted in 101
Tags: 101, Company Kit
101: Fiscal Cliff
With the seemingly interminable election cycle finally behind us, all eyes in the nation’s capital are now fixed upon the rapidly approaching fiscal cliff—the package of automatic tax increases and spending cuts that will hit the economy in January unless Congress can agree on a new deficit-reduction plan. While most Washington watchers seem to think [...]
Posted by Gregg Schoenberg on Monday, December 3rd, 2012Posted in 101, Finance and Economics
Tags: 101, Finance and Economics
101: Business Mentorship
As a small-business owner you are no doubt comfortable going it alone, making big decisions, and probably don’t have a problem embracing the “fake it till you make it” philosophy for getting ahead. Still, even the savviest entrepreneurs can sometimes benefit from a little expert help from those who have previously blazed a successful trail [...]
Posted by Gregg Schoenberg on Monday, November 26th, 2012Posted in 101
Tags: 101
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