Learning Center

101: Web Strategy

We all know that an effective web site is crucial to the success of just about any small business and that increasing traffic to your site can be a primary source of new revenue. But how many of us have taken the time to understand and analyze what is working about our web strategy, and [...]

Posted by on Monday, May 13th, 2013
Posted in 101
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How to Recruit Employees Using LinkedIn

Are you looking for new employees in skilled fields? Despite a high unemployment rate, it can often be difficult to recruit the right candidates for positions that require certain types of skills or backgrounds. Fortunately, LinkedIn—the business-focused social network with more than 175 million members—is an ideal place to scout for talent. Here are a [...]

Posted by on Monday, May 6th, 2013
Posted in Human Resources
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What You Need to Form a Delaware LLC

So you are ready to form a Delaware LLC. You have decided that Delaware has the strongest corporate law structure to protect your business. Now what? Often, clients will contact Harvard Business Services Inc. asking what they need to form a Delaware LLC. The answer sometimes seems too simple for a lot of clients. We [...]

Posted by on Tuesday, April 30th, 2013
Posted in 101, Delaware, Limited Liability Company
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Five Types of Emails Customers Want From You

With the buzz of social media all around us, email marketing can feel rather old school. I mean we have options, multiple ways to connect with our audience. We can: pin this tweet that connect with friends and fans on Facebook reach out to colleagues on LinkedIn give your favorite content a +1 on Google [...]

Posted by on Monday, April 29th, 2013
Posted in 101
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Harvard Business Services Visits SXSW

I had the opportunity to attend “South by Southwest” (SXSW) this year in Austin, Texas for the first time. For those of you that are not familiar with SXSW this is a three part conference and festival that covers Interactive, Music and Film. The event started back in 1987 with 400 attendees and its goal [...]

Posted by on Tuesday, April 23rd, 2013
Posted in INC Knowledge
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Molible Payments

Square, the upstart mobile payments company headed by Twitter co-founder Jack Dorsey, was in the headlines again recently when Starbucks announced that it would use the company’s technology to process all of its debit and credit card payments, and that it was investing $25 million in its new business partner. While this particular bit of [...]

Posted by on Tuesday, April 16th, 2013
Posted in Sales
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Why A Little Clean Up In Your Personal Life Can Be Good for Business

As Peter Arnell — the marketer behind major brands like Pepsi, Samsung and DKNY — puts it, “Work life and home life equal one life.” Who you are on-the-job bleeds into who you are after hours and vice versa. In his book, entitled  SHIFT: How To Reinvent Your Business, Your Career, And Your Personal Brand [...]

Posted by on Monday, April 15th, 2013
Posted in Essays
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Corporate Meetings

You have just formed a new corporation.  Now what? We often hear the question: What types of Corporate Meetings do I need to hold?  The first thing you need to do is hold the initial meeting of the Board of Directors. At the initial board meeting, the bylaws are read and adopted, officers are elected [...]

Posted by on Tuesday, April 9th, 2013
Posted in INC Knowledge
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The Operations Manual: Your Company’s Playbook

In some of our prior HBS posts we’ve offered entrepreneurs help on creating a host of vital but often overlooked documents, from the press release to both operating and cash-flow budgets. This week we’d like to continue with that theme by highlighting another valuable but often forgotten document: the operations manual. Most of us managed [...]

Posted by on Tuesday, April 2nd, 2013
Posted in Human Resources
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101: Financial Leverage

In a recent post we demonstrated that increasing a firm’s operating leverage, by replacing variable costs with fixed costs, could lead to greater profits; but that it also increased the firm’s risk level. This week, as promised, we’ll take a look at financial leverage and see how the mix of debt and equity financing affects [...]

Posted by on Monday, March 25th, 2013
Posted in 101, Finance and Economics
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Trade Name vs. Trademark

What’s a Trade Name? What’s a Trademark?  Far too often the line between the two is skewed.  Here’s some general information that should help clarify the differences between the two. Simply put, a “trade name” is basically the name that you’ve used to identify your company.  It offers no legal protection or limitless rights for [...]

Posted by on Tuesday, March 19th, 2013
Posted in INC Knowledge
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101: Operating Leverage

In our recent posts on breakeven analysis and capital structure we touched upon a very important concept that all business owners should understand: leverage. Employing fixed costs rather than variable costs increases a firm’s operating leverage, while issuing debt rather than equity increases financial leverage. Both types of leverage can lead to greater profits, but [...]

Posted by on Monday, March 18th, 2013
Posted in 101, Finance and Economics
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