Posted by christina

Tell Your Story

Is Story Making a Comeback? Whether I am weighing Dove versus Ivory or Cole Hahn versus Kenneth Cole, as a consumer, I tend to consider both facts and anecdotes. Truth be told, however, in recent years, facts, data, and logic have dominated persuasive communication. On the other hand, anecdote has played a supporting role. Recently [...]

Posted by Christina Cornelius on Wednesday, March 4th, 2009
Posted in Books of Interest, Your Story
Tags: Books, Entrepreneur, Marketing



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