How Great Companies Picked Their Name

I really enjoyed reading this article on Open Forum explaining how 16 great companies picked their name, below is an excerpt:

Anyone who’s ever had to form a company can sympathize with how difficult it can be to create a company name that is descriptive yet unique.

However, some companies have gone a less-traditional route and used some pretty unique naming conventions.
Here are some examples of interesting company names and the backstories behind them.

1. Google

The name started as a joke about the amount of information the search engine could search, or a “Googol” of information. (A googol is the number 1 followed by 100 zeros.) When founders Larry Page and Sergey Brin gave a presentation to an angel investor, they received a check made out to “Google.”

2. Hotmail

Sabeer Bhatia and Jack Smith had the idea of checking their email via a web interface, and tried to find a name that ended in “mail.” They finally settled on hotmail because it had the letters “html,” referencing the HTML programming language used to help create the product.

3. Volkswagen

Volkswagen literally means “people’s car.” Adolf Hitler initially came up with the idea for “cars for the masses,” which would be a state-sponsored “Volkswagen” program. Hitler wanted to create a more affordable car that was able to transport two adults and three children at speeds of 62 mph. He choose the car manufacturer Porsche to carry out the project, and the rest, as they say, is history.
To read the full article click HERE.

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Conquering Chaos

Check out this great article regarding conquering chaos from Small Business Trends, below is an excerpt:

We are in an entrepreneurial revolution. There has been an epic shift in people starting new businesses. People leave their jobs, either by choice, or by being laid off. With big ambitions, they pursue their passions and start a business. The unfortunate truth is that most small businesses fail. In the next 12 months alone, 600,000 new small businesses will be created. By the end of the year, more than half will have to close up shop forever.

A recent report by the National Small Business Association showed that more than 41 percent of entrepreneurs are concerned about the survival of their small businesses. None of those numbers feel good to me—and I’d guess they don’t feel good to you, either. I agree with the NSBA that “more can be done to ensure entrepreneurship remains a viable, attainable option for every American.” I strongly believe entrepreneurship is the answer to many of the problems America faces.

So what turns the dream of entrepreneurship into a nightmare time after time?

It’s called chaos and it is killing small businesses everywhere. What causes chaos? What are the symptoms? All-nighters at the office. Missed Little League games. Cold dinners and disappointed families waiting for you at home. Does this sound like you? These are all symptoms of chaos.

All seems to be going well for the small business owner until they get their first customer. That’s when chaos moves in and starts to take over. Before they can come up for air they’ve been sucked under by the business.

Don’t give up. There’s a better way to run a small business. You can grow a successful small business and still have a life, if:

Read the full article HERE.

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Survival Strategies

Jeff Cornwall from The Entreprenurial Mind blog has an interesting article discussing survival strategies for entrepreneurs. Here is an excerpt:

Every small-business owner should continue to run his or her business cautiously and prudently. There will be more tough times ahead. Look for growth opportunity.

Over the coming months, more of your competitors will probably fail, and that presents an opportunity to attract new customers to your shop.

This can be an excellent time to expand and take advantage of a larger market share. If you do expand, continue to bootstrap and try to keep your use of debt to a minimum.

This is no time for excessive leverage because of the uncertainty of the economic outlook.

Whether you are a new entrepreneur or a seasoned business owner, more than ever before remember, cash is king. Given the uncertainty of the economy, entrepreneurs should try to keep enough cash on hand to cover at least 30 days of monthly expenses — and up to 90 days of cash on hand is not a bad idea, either.

Read the full article HERE.

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Update on 1099 Requirements

A little while back we wrote an article highlighting the 1099 changes in the Health Care Bill. Here is an excerpt from a recent article found on The New York Times, You’re the Boss blog discussing what may or may not happen next:

In their last week of summer legislating, Republicans and Democrats alike — on both ends of Capitol Hill — made gestures toward repealing a new tax-reporting requirement, raising hopes among small-business advocates who have lobbied fiercely against the measure. But with each side claiming the other’s maneuvers are just feints, the prospects for repealing, or softening, the new law are uncertain at best.

The reporting provision at issue is Section 9006 of the Patient Protection and Affordable Care Act, which adds “amounts in consideration for property” to the types of payments over $600 for which a business must file an information return with the Internal Revenue Service. In addition, the provision also closes a loophole that made payments to corporations exempt from the filing requirement. Under the new law, a company will have to file a Form 1099 with the I.R.S. for every vendor from whom it buys more than $600 in goods.

The section was intended to be a fund-raiser for the rest of the health care bill; it was projected to deliver $19 billion over the course of 10 years by making it more difficult for businesses to keep income unreported. But business groups assailed the new provisions. “This is absolutely unmanageable,” said Bill Rys, tax counsel for the National Federation of Independent Business, which is leading the effort to overturn the law.

To read the full article, click HERE.

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The Small Company Blog

I recently found a great blog that I think will be of interest. It is called The Small Company Blog and I have added it to our favorites list. It is run by Eric Rudolf, a Director of Marketing and his writing interests include marketing and internet marketing, social networking, ecommerce, blogging, search engine optimization (SEO), corporate culture, and small company mistakes.

Here are links to his 5 most popular posts:

#1: Free Twitter Tools for the Busy Small Company Marketer
#2:
The 12 Essential Sections of a Great Marketing Plan
#3:
Ownership Mistakes that Kill Small Company Growth
#4: 5 Ethical Ways to Grow Your Corporate Email Database
#5: Unbreakable Rules for Using Twitter as a Business Tool

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