The 2-Minute Opportunity Checklist for Entrepreneurs

The Harvard Business Review Blog has a fantastic article that everyone thinking about starting their own business should read. It offers a great checklist to gauge if your business idea meets the criteria to be a hit. Below is an excerpt with a few of the questions to ask yourself:

• Does your business idea sooth someone’s pain, discomfort, frustration, or dissatisfaction?
• Are there lots of those people out there?
• Do these people (or companies, or governments) have money to pay for it?
• Will they be able to decide quickly to buy your product or service?
• Does your idea exploit something about you that is outstanding or unique?
• Are there important assets you have that no one else has? (money, access to customers, technology, leadership skills, execution, location, salesmanship, etc.)
• Can you think of at least two people who might join you?
• Do their skills complement yours?
• Do they have the same values as you do?
• Do the majority of people whose opinion you highly respect think your idea is a good one?

Read the full article HERE.