The Name Game

Choosing a name to call the company you are incorporating is a big decision and it takes a lot of thought and effort. Some like to keep the name as vague as possible, some spell out exactly what the company does, while others think of a creative and unique name. All of these approaches have their own plus and minuses. By keeping the company name vague, potential clients may not know what type of business the company does. But spelling out the exact activities of the business can often cause the name to be long and not flow together.  The risk in creating a unique name is the possibility that it might be too hard for potential clients to remember.  A great way to settle on a name is to conduct a mini focus group by asking family, friends and associates for feedback.

Once you have decided on a favorite, let us help you. We offer a service, free of charge to check the availability of the name free of charge.  Simply call us or go online to https://www.delawareinc.com/namecheck/. Either option takes only a minute.

If you settle on a name, and it is not available, often adding another word, such as Partners, Group, International, Worldwide, or Enterprises, should help. I tell people everyone that choosing the company name is usually the hardest question to answer asked throughout the entire incorporation process. Don’t worry, if you put some time and effort into this decision now you’ll get the name right the first time!